PRINCESS of pop, Britney Spears, is now on a roll despite her roller-coaster journey in the entertainment world in recent years.

The pop sensation has introduced her latest perfume called CIRCUS fantasy Britney Spears. The perfume was launched following her highest-grossing tour last year and was inspired by the singer’s album, Circus.

Elizabeth Arden created the fragrance and it’s the first time the brand has ever come up with a fragrance named and inspired entirely by an artiste’s album and tour.According to Elizabeth Arden’s global fragrance marketing executive vice president, Ron Rolleston, Spears is a global success and an inspiration to many of her fans.

“We loved being able to bottle the thrill and excitement she demonstrated each night she performed at her tour,” said Rolleston.

With its fun and out-of-the-ordinary packaging, the perfume is a result of Spears’ desire to captivate her audience in every way possible. The scent captures many magical elements and excitement one finds at a circus. The fragrance carries a scent that is fun, sexy and glamorous.

The ingredients used in the perfume are raspberry, apricot blossom, orchid and vanilla wood. When used, the scent will also give you dollops of creamy musk and violet candy scents. The bottle is in blue with ruby red stones to symbolise the mischievous nature of the circus. Once opened, the carton reveals a surprise, an image of Britney Spears herself. “I fell in love with the circus story we created with my tour and I’m really excited to be able to bottle it up and share it with my fans,” said Spears.

CIRCUS fantasy Britney Spears eau de parfum spray is priced at RM184 for a 50ml bottle (West Malaysia) and RM193 (Sabah and Sarawak). Its 100ml bottle is tagged at RM250 (West Malaysia) and RM263 (Sabah and Sarawak).